We still seem to be googling 'what is content marketing' eon masse. Do we really still not know that? And that you have to be original and that email list storytelling works, that is also known, isn't it? And those trends that are shared in all reports email list from forward-thinking brands: are they really new? I'll kick some 'trends' and tell you what is email list important to take your content marketing to the next level. When reports like SEMrush 's State of Content Marketing report come
out, every year I hope to be email list surprised. Unfortunately, it is disappointment that predominates in most cases. Then I see trends mentioned that I see as a basic principle of content marketing. Now I promise you that this is not going email list to be a whining blog about how the potential of content marketing is slowly dawning email list on us. I put my disappointment aside and roll up my sleeves, because there is work to be done. Table about content marketing. According to SEMrush (and the marketing
professionals interviewed), these are email list the content marketing trends in 2022: Content will become more human Your audience needs will email list continue to shift Content marketers will focus on customer empathy and customer research email list Storytelling in content marketing will be key Content will be seen as a revenue generator Click-through rates will be a top KPI Short-form video will increase in importance Content audits will take center stage in 2022 I don't think many of these points