What if I told you that there is a way to take your messaging efforts even further? By setting up your email campaigns for success from the start and taking the time to find information about your audience, you can use what you know about subscribers to help your marketing team make informed decisions on the whole. of the marketing mix. That's a lot to process, so let's break it down. We believe that a successful email-first program rests on three pillars: pre, post, and perform. The first pillar, Pre, is everything that goes into creating the most effective email campaigns possible. The second pillar, publishing, focuses on uncovering useful insights to improve future email content, rationalization, design, and more. The third pillar, and the one we're going to focus on today, is performance.
In the execution stage of the email process, you share information about what matters most to your email audiences across your entire team to improve overall marketing effectiveness. Breaking out of silos allows messaging teams to pass on what they've discovered so other marketing groups can make data-driven decisions for their specific channels. We job title email list understand that team collaboration can be new to some or even seem a bit abstract, so we've put together examples of what the Perform Pillar looks like in action. How Litmus uses email information You didn't expect us to talk and walk, did you? We believe in this strategy so much because we've seen it in action, first-hand. Here's a real-life scenario, shared by Cynthia Price, VP of Marketing at Litmus:
A blog post we featured in an email generated incredible engagement. We used this information to inform our strategy and presented this topic as a call to action in a paid social media campaign. The result? We more than doubled our average click-through rate! By using content or messages that have already shown results with an engaged segment of your audience (your email subscribers), you can apply what you know to stand out among potential customers. After all, your subscriber base is a representation of the people you're trying to reach with the rest of your marketing. What better way to see what's going on through the noise? 10 Ways to Use Email Insights Beyond Email Every marketer seeks to make data-driven decisions for their respective channel or program to drive the best possible results, and it's likely that your entire marketing organization will benefit from subscriber insights. Here are a handful of scenarios where you can share follower information across your team, and even across departments, to help with your strategy.