While the initial COVID-19 email rush has subsided, the need for email marketers to be empathetic and helpful during these times has not (and never should). Just like you, at Litmus we've received many emails in our inboxes about what companies are doing to support their employees, followers and the community at large, and we've taken a close look at how these companies stay connected to their subscribers using the most powerful channel they have: email. What we've found is that there are so many brands that are pivoting their messaging to just focus on helping subscribers, keeping everyone up to date on what they're doing to keep their customers and employees, and stay as helpful as possible,
no matter what that might look like. What works for one brand may not work for another, but it's always worth learning. So, we've rounded up a few examples of brands from different industries, empathetic emails that are perfectly suited to their products job title email list and audiences. Asana provides resources for working remotely, from a whole new team to working remotely Like many teams around the world, to work Asana employees have transitioned for the very first time and are learning to navigate this new dynamic, and they know their customers are too.
Asana has sent a few different emails to customers about their response to COVID-19, but this email is only focused on remote work resources, including how Asana can help you work remotely . Filled with resources of all kinds—articles to read, guides to browse, webinars to watch—Asana's email is a great example of delivering relevant and engaging content that's useful for everyone, whether you're one of their customers or not, and integrates with the Asana product in a powerful way without being pushy. Additionally, at the bottom of the email, Asana highlights how they are supporting their nonprofit customers (and potential customers) during this time of need by providing free accounts to eligible groups; it's just another wonderful way Asana focuses on customers and the community.