The 5 KPIs to monitor in 2021 How to measure KPIs with the MailUp Statistics area How to interpret the data obtained Conclusion Emails have a huge advantage over other channels in that they are fully traceable in all respects. Let's see which are the many email marketing metrics that are most important to watch in 2021. When it comes to email marketing and when your goal is to structure effective email campaigns, taking a data-driven approach is a must. While in 2017 data-first strategies were taking their first steps in the marketing world,
with only 32% of marketers saying they use them, in 2021 data has become the starting point to guarantee an effective and successful campaign. But when it comes to monitoring, which of the fundamental email marketing metrics can you simply not afford to ignore? The 5 KPIs to monitor in 2021 Open rate (OR) The open rate indicates the number of emails Image Masking Service opened compared to the total number of emails delivered. Open rate is primarily influenced by the first two components of the message that recipients see, prompting them to find out what's in the email. These are: the object the pre-header How is it calculated? (Number of opens / Emails delivered) * 100 How can it be improved? Maximizing subject line effectiveness: Choose strong, punchy words that make recipients curious.
Personalize the subject line and make it clear and precise. Work the preheader to complement the subject line: make the most of the available characters and include a CTA. Discover the 7 golden rules for writing an impossible-to-ignore subject line Click-through rate (CTR) Click-through rate is the number of link clicks in an email divided by the number of messages delivered. While the open rate depends on the effectiveness of the subject line, the click-through rate is determined by whatever is in the email i.e. images, videos and call-to-action copy. How is it calculated? (Number of clicks / Emails delivered) * 100 How can it be improved? By running frequent A/B tests on CTA copy and styling, content layout and design used. Learn how to A/B test: read the definitive guide Click-to-open rate (CTOR)