Although Google acknowledged that it suffered a hit to its advertising revenue during the first quarter of the year, the company will begin to take measures to limit certain ads that demand too many resources on users' devices. Although Google acknowledged that it suffered a hit to its advertising revenue during the first quarter of the year , the company will begin to c level email list take measures to limit certain ads that demand too many resources on users' devices. Specifically, he said that his Chrome browser will block advertising that is too heavy, in order to improve the user's browsing experience. The criteria to consider.
It will be from August when Google Chrome begins to suppress ads that demand too much battery consumption from devices such as smartphones or laptops, as well as those that limit the download capacity of web pages on PCs or Macs. We recently discovered that a small percentage of ads consume a disproportionate share of device the c level email list resources, such as battery and network data, without the user knowing. (…) These ads (wrongly timed or not optimized for network use) can drain battery life, overwhelm already saturated networks, and cost money,” said Marshall Vale, Chrome product manager in a blog post. company blog . In this regard.
It is detailed that the ads that fall under these criteria are those that exceed the thresholds of 4 MB to load resources, 15 seconds of CPU usage in any 30-second period, or 60 seconds of total CPU usage. According to Google, only 0.3 percent of ads exceed these parameters, however, it points out that these represent 27 percent of the c level email list overall network data used by ads and 28 percent of all ad CPU usage. advertisements. Likewise, he explained that this initiative is being worked on in collaboration with the Coalition for Better Ads and that the time to start with the blockade is due to the fact that they want to offer advertisers the necessary time to prepare and adapt to the new conditions.