In 2020, the Statistics area of the MailUp platform was overhauled and the method used to calculate open, click and open rates was revised to provide even more accurate numbers and percentages and further minimize possible errors. Additionally, new graphs have been added to provide an even more detailed analysis of database composition and user engagement levels. Let's take a closer look at how you can leverage all the features in this area to get the KPIs you need. Statistical reports at the level of each campaign In the Statistics area , by accessing the list of messages sent, you can view reports on the progress of an individual campaign, broken down by: – message, with statistics relating to the whole life cycle of the message, obtained by aggregating the individual sending data – mailings, with statistics relating to each individual mailing .
In the Activity Report section , you can view the following for sends and individual messages: opens , with details about unique opens (under Opens ) and total number of opens. clicks , with details on the number of unique clicks (under Clicks ), total clicks, and click-to-open. In the Click Report section, you can also view the Click Map, i.e. the total number of clicks and the click-through rate for the different components of the post (title, image, button CTA, etc.). This view E-Commerce Photo Editing Service helps to understand where users click the most and what elements of the message need improvement. Many campaigns aim to take the recipient through the entire email, interacting with all the content, even the elements placed at the very end of the message. With the Click Map, you can understand the number and percentage of interactions recorded for content lower in the hierarchy, allowing you to assess whether you need to change the layout of the email and redesign its design by establishing a more functional hierarchy or by reducing the content.
To get separate statistics for each element of the email, add a dummy parameter at the end of the URL that is different in each case; this unique setting allows the platform to provide you with more accurate data. To learn more, consult the MailUp manual! unsubscribes, with the number of effective unsubscribes and clicks on the unsubscribe link. statistics message In the Show activity section , by customizing the time period, you can view and analyze a graphical representation of how opens and clicks are changing over time. Moreover, in the section dedicated to recipients, you can also enjoy the view of individual recipients, checking the opens and clicks. Opens and clicks data applies to total delivered (unsent) emails. Aggregated statistical reports In a separate section of the Statistics area , you will find aggregated reports , which allow you to aggregate reports for different messages and create a single report that combines the results of the values recorded for different campaigns.