In recent years, with the continuous improvement of the income and consumption level of the mother and baby group, as well as the upgrading of parenting concepts and standards, the transaction scale of the mother and baby industry has maintained a steady growth trend. In addition, the implementation of the comprehensive three-child policy will further stimulate the development of the industry and bring opportunities for industry development. Therefore, Analysys believes that China's maternal and child industry still has considerable development potential. According to Analysys data,
the transaction scale of China's maternal and child industry will exceed 3 trillion yuan in 2021, a year-on-year increase of 6.0%. The consumption power of women continues to improve, and the marketing value of the early-stage new mother group still needs to be fully tapped The data shows that the shopping frequency of women is much higher than that job title email list of men, and with the improvement of women's workplace status and income, women's spending power has also continued to improve, and the "she economy" market is huge. Among them, the consumption potential of early-stage novice pregnant mothers is considerable, especially in the period of pregnancy, pregnancy and child-rearing, the consumption of mothers has surged, and the pre-consumption awareness is gradually formed at this stage.
At the same time, the current group of early-stage novice pregnant mothers has gradually diversified, and the scale of workplace hot mothers, highly educated mothers, and new-generation mothers has continued to grow. The marketing value of subdivided pregnant mothers still needs to be further expanded. Early-stage new mothers have high conversions on labels and cover all aspects of consumption, attracting brand attention The consumption category of pregnant mothers covers all aspects of maternal and child health, film and television game entertainment, family consumption, financial management, etc., and the conversion of investment is relatively high.