Recently, the media reported that the Shihui Group is in a quagmire—there are fewer and fewer players in community group buying. Is this business model dead? Just half a year ago, this track was still thriving and the competition was fierce. Alibaba, Meituan, Pinduoduo, Didi and other giants are participating in various forms, and there are also a series of startups such as Xingsheng Select, Shihui Group, Tongcheng Life, and Shixianghui. But half a year later, there are still less than five active community group purchases. Among them, Xingsheng Preferred is the only company known as the run-through model. Recently, the author has conducted in-depth communication with Xingsheng Select.
The company believes that community group buying is an asset-heavy model that requires a lot of investment in manpower and material telemarketing list resources. However, Xingsheng Optimization also insists that the model of community group purchase pre-sale + self-pickup can save at least 20% of the cost and will lead the retail industry in the next 10-20 years. However, on the other hand, when the author communicated with corporate insiders such as Ali and Meituan, I found that the giants are gradually reducing their enthusiasm for community group buying, and now they only use it as a supplementary link in the supply chain of the sinking market.
This business may be "public welfare" to some extent. For the giants, it doesn’t matter if the community group purchase fails, but for a startup like Xingsheng Preferred, the community group purchase is everything. Perhaps, this company, which telemarketing list is most afraid of the death of community group buying, is the most anxious. 1. The Ten Hui Group entered the ICU Following the announcement of Tongcheng Life's death, Shihui Group, one of the "Old Three Groups" of community group purchases, has also been deeply under suspicion of "exploding thunder" recently. According to Caijing, in the Beijing headquarters office of Shihui Group, most of the workstations in the office are empty, and some office areas are filled with debris. A security guard who claimed to be the Shihui Group came forward and said that he received more than a dozen people who came to ask for money every day.