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45aktersalma
Apr 05, 2022
In General Discussions
At present, enterprises, businesses or products are more or less caught in the dilemma of traffic competition. So, in addition to opening up new traffic markets, are there other ways to attract users and improve user retention? Maybe nonprofit marketing can be one of those ways. The author of this article introduces the reasons and fax number database results of the growth of business traffic empowered by public welfare. Of course, when we consider whether to adopt public welfare marketing, we should not ignore the essence of public welfare. I. Introduction This article is the traffic article in the series "Public Welfare Empowering Business: Traffic, Value, Brand". . Grinding traffic 1. Precious traffic It goes without saying that traffic is precious. As the first level of the pirate model, the amount of traffic largely affects fax number database the number of active users and paying users, which in turn affects the survival of a company. Therefore, enterprises have been competing for traffic since ancient times. From store signboards to print media advertisements, from PC portals, search engines to Weibo and WeChat, to the smart speakers, smart homes and smart cars deployed by the current giants, it all reflects the importance that companies attach to traffic. Traffic dilemma On the one hand, as the mobile Internet enters the second half, the cost of online customer acquisition has already reached fax number database more than 100 yuan, and many companies have shifted the focus of traffic drainage to offline. However, the users that can be reached by offline drainage are far lower than those online, and the drainage efficiency is low. On the other hand, today’s users can easily access all kinds of information and products. Users’ attention is highly scattered and fragmented. It is difficult for companies and products to gain user loyalty. And conversion rates are still worrying.
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